TomTom launches Tom, a traveller-friendly speed camera warning device that pairs with the TomTom app to deliver safer, distraction-free driving on every trip.
Tom by TomTom
For more than thirty years, TomTom has been guiding drivers on roads worldwide. From those early sat-navs suction-cupped to the windscreen to today’s global mapping platforms, the Dutch brand has become a steady companion for motorists.
By tapping into hundreds of millions of connected devices, TomTom has built one of the clearest real-time views of traffic and road conditions.
Now, the company is putting that expertise back into drivers’ hands with the launch of a new device, simply named Tom, a compact speed camera warning device that works in tandem with the free TomTom app.
The subject of speed cameras is never straightforward. While their role is to encourage safer driving, they often cause the opposite when a motorist brakes sharply at the last second to avoid a fine. They also become an additional annoyance for drivers in new cities using a rental car, so a pocket-sized insurance policy like the Tom could be a welcome addition to anyone’s travel tech kit.
Tom Features Speed Camera Warning Device
Rather than competing for space on a dashboard already crowded with screens, Tom takes a different approach. The square device uses an LED ring and a buzzer to signal upcoming speed cameras, traffic problems and roadside hazards. It wakes up automatically when the car starts moving and performs its task without requiring a destination to be entered.
At the heart of Tom is the company’s vast data network. Billions of observations are collected daily from vehicles around the globe, providing live updates on traffic flow, speed limits, and incidents. The device connects to this stream through the TomTom app via Bluetooth, pulling its intelligence.
No menus to navigate, no tapping at the phone, just a ring of light and a quick buzz when something ahead deserves attention.
Tom has several different LED colours to cover various scenarios. An amber light warns of a change of road speed, while a yellow light warns of crashes and obstacles, and a red light alerts of upcoming traffic.
Speed cameras, both static and the money-grabbing mobile variety, are highlighted with a blue light.
And, if a user wants to warn other Tom owners of a new traffic jam or crash, a tap of the Tom device will update the TomTom network.
TomTom App
The companion app is where the rest of the story plays out.
Free on both iOS and Android, it offers full navigation for those who want routing, featuring TomTom’s well-known maps, live traffic coverage, and speed limit data.
It also provides the complete database of speed camera locations across Europe and North America.
We are proud to introduce our latest TomTom app and Tom by TomTom, two new solutions that redefine the driving experience. At TomTom we aim to provide our drivers with tools to improve their time on the road and prioritise safety, using intelligence to empower confident and easy navigation. Leveraging over 30 years of mapping expertise and millions of insights from our community, we have developed two new products that work together to provide drivers with unmatched navigation, real-time road awareness, and critical alerts.
TomTom
Tom by TomTom looks like a perfect solution for drivers who don’t want to strap a phone to the windshield or invest in a bulky sat-nav; now they have another option.
It’s portable, reasonably priced and always kept current by the app.
Specifications Speed Camera Warning Device
| Features | Tom by TomTom |
|---|---|
| Dimensions | TBC |
| Weight | TBC |
| Colour Options | Black |
| Battery | TBC |
| Charging Method | USB-C |
| Features | LED ring alerts Audio buzzer Autostart Speed cameras Traffic & hazard warnings Bluetooth app connection |
| In the Box | Tom alert device USB-C cable USB-C to USB-A adapter Adhesive mount Instruction manual |
| Website | tomtom.com |
Price & Availability Speed Camera Warning Device
Pre-orders for Tom by TomTom are now open on tomtom.com for £69.
Wider sales will follow in October via Amazon and selected retail partners. A US price has not been confirmed at the time of launch. The TomTom app is available for free download.
Frequently Asked Questions
Yes, Tom by TomTom requires a Bluetooth connection to the TomTom app on your smartphone to receive alerts. The TomTom app is free to download on iOS and Android. No subscription is required.
Tom connects over Bluetooth only. Once paired, the TomTom app runs in the background and supplies Tom with road-relevant warnings and updates.
At launch, Tom supports the UK, mainland Europe and North America for speed camera alerts and road hazard information.
Tom can warn about accidents, broken-down vehicles, objects on the road, poor road conditions, wrong-way drivers and roadworks. Individual hazard types can be enabled in settings.
Tom connects to the TomTom app for navigation data and warnings. TomTom aggregates insights from hundreds of millions of connected devices to provide accurate traffic, speed limits and speed camera information.
TomTom does not access personal user data to track individuals or for advertising. Data processing is used to improve services such as traffic management, speed camera alerts and hazard information, and complies with GDPR. For details, see tomtom.com/privacy.
Tom includes a magnetic mount with an adhesive strip for your dashboard. Attach the mount, then place the Tom alert device onto the magnet to secure it.
Blue indicates speed cameras, trajectory controls and Danger Zones in France. Red signals traffic jams or sudden standstills. Yellow highlights obstacles. Orange appears when the maximum allowed speed is exceeded.
No. The TomTom app is free to install, and Tom by TomTom does not require a subscription. Your smartphone’s data usage may apply.
Pairing Tom with the TomTom app requires Android 12 or higher, or iOS 18 or higher.
Local laws vary. In France, speed camera alerts are not available and only Danger Zones are shown. In Germany, using devices that alert users to fixed or mobile speed camera locations is prohibited. Disable speed camera alerts before and while driving in Germany.
The box includes Tom alert device, USB-C cable, USB-C to USB-A adapter, adhesive mount and instruction manual. Charging is via USB-C.