What is an Apple event?

An Apple event is a presentation hosted by Apple Inc. to announce new products, services, software updates, and other significant developments. These events are often live-streamed and feature key executives discussing the latest innovations.

How often does Apple hold events?

Apple typically holds several events throughout the year. The frequency can vary, but major events are often held in the spring (March-April) and fall (September-October).

How do I watch an Apple event?

Apple events are usually live-streamed on the official Apple website and YouTube channel. You can also watch them using the Apple TV app on various devices.

What is announced at Apple events?

Apple events cover a wide range of announcements, including new iPhones, iPads, Macs, Apple Watches, software updates (iOS, macOS, etc.), services (like Apple Music, Apple TV+), and sometimes unexpected surprises.

Are Apple events free to watch?

Yes, Apple events are typically free to watch. They are streamed live on Apple's official platforms and do not require any payment.

Can I attend an Apple event in person?

Apple events are usually invitation-only and attended by journalists, industry professionals, and special guests. Members of the public cannot typically attend in person without an official invitation.

How are Apple events presented?

Apple events feature presentations by key Apple executives, including the CEO Tim Cook and other product or service leaders. They showcase new products, features, and often include videos and demonstrations.

Are there surprises at Apple events?

Apple is known for keeping certain announcements a secret until the event. While there are often leaks and rumors, Apple events can still have surprises that are revealed during the presentation.

Can I ask questions during an Apple event live stream?

No, Apple events are pre-recorded presentations, so there's no live interaction. However, viewers might discuss and share reactions on social media platforms during the event.

How long do Apple events usually last?

The duration of Apple events can vary. Some are around one hour, while others may go longer, depending on the number of announcements and details being presented.

Apple Fall Event 2023 is ‘Wonderlust’ for iPhone 15

Tom Payne

1 year ago

It’s one of the most anticipated product releases of the year, and the Apple Fall Event 2023 looks like it might be worth tuning into this time!

Apple Fall Event 2023

The Cupertino tech giant hosts several events throughout the year, often centred around product launches or its annual summer Worldwide Developers Conference (WWDC) in June.

Undoubtedly, the most significant and most eagerly anticipated is the September Fall event, which often marks the arrival of the latest iPhone. Anything else is just added goodness. However, the Apple Fall Event 2023 could be one of the biggest iPhone launches in recent years.

Most new iPhone events spend ages boasting about an extra 2MP to a lens, a few grams of weight shedding or a new colour that will be dropped the following year.

The Apple Fall Event 2023 will usher in the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max, the four latest models in the iPhone timeline, but with at least one significant change.

USB-C!

Why the Change?

In 2022, EU regulators moved forward with new rules stating that all new handsets after Autumn 2024 must be sold with only a USB-C connector. This is expected to reduce tech waste in the future!

Every launch comes with its own cryptic name, and the Apple Fall Event 2023 has gone with “Wonderlust,” I hope this is a play on the word many travellers reading this suffer from Wanderlust.

With the new iPhone 15 line-up, Apple fans can expect the latest wearables in the form of Watch 9 and possibly a new Watch Ultra.

Despite the Wonderlust name, and any travel-related upgrades would be a bonus, the move to USB-C on iPhone is a welcome change and one less cable needed for iPhone travellers worldwide.

An outside bet for other new devices could see some new AirPods and/or AirPods Pro earbuds. Both models are mid to late cycle but are still equipped with Lightning ports. Will Apple use this Fall Event to bring USB-C to its popular earbuds?

Where & When

The Apple Fall Event 2023 will be held on Tuesday, 12th September, at 10 a.m. PT at Apple Park, with invites already arriving with selected media outlets.

🕑 New York 1:00 p.m.
🕑 London 6:00 p.m.
🕑 Berlin 7:00 p.m.
🕑 Dubai 10:00 p.m.
🕑 Sydney 3:00 AM +1

Apple will live stream the event at apple.com, on the Apple TV app and the Apple YouTube channel.