For the second time this year, the Samsung Unpacked Summer 2023 Event returns for, hopefully, a bumper release of devices and technology.

Samsung IFA 2023.  {Tech} for Travel.
Credit Samsung

Samsung Unpacked Summer 2023

If you are on the cusp of purchasing a new Samsung device for your holidays or due to an upgrade, I’d recommend holding out for a few more days.

The second Samsung Unpacked event for 2023 has been announced, and it is only a few days away.

At the start of the year, Samsung used its first Unpacked Event of 2023 to launch its flagship Galaxy S23 Series of smartphones.

Samsung Unpacked Summer 2023 Event.  {Tech} for Travel.
Credit Samsung

What to Expect

With the tagline for the event being “Join the flip side” along with its foldable handsets, the Z Flip and Z Fold, both due for an upgrade, these will likely be the big announcements this week during Unpacked.

Almost a year ago, Samsung launched the Z Flip 4 and Z Fold 4 handsets with an Unpacked event. But the foldable landscape is changing quickly. Earlier this year, Lenovo released its newest version of the RAZR, moving away from the nostalgic vibe of its 2019 resurrection to dominate this still niche market of smartphones.

If wearables are your thing, the Unpacked Summer event could announce a new Galaxy Watch 6.

Finally, there is an outside chance of some new tablets. It has been over a year since the Galaxy Tab S8 range was released, so we could be treated to a new Tab S9 lineup possibly consisting of a standard, a Plus and Ultra variations.

Where & When

Samsung will host an in-person Unpacked in Seoul, Korea, on July 26th. The event will be livestreamed at and on the Samsung YouTube channel.

Start times by location:

  • Los Angeles – 0400hrs
  • New York – 0700hrs
  • London – 1200hrs
  • Berlin – 1300hrs
  • Dubai – 1500hrs
  • Korea – 2000hrs

Some markets are offering a money-off voucher to reserve a spot for the live stream. The UK offer is showing up to £150 off.

Samsung Unpacked Summer 2023 Event.  {Tech} for Travel.
Credit Samsung
VIATom Payne
SOURCESamsung Newsroom
Tom Payne
Tom, Editor. An online publication providing news & reviews on apps, gadgets and luggage for the connected traveller.


Leave a Reply